NYT: Boys in the Band
It's nothing new to find the mainstream media using AARP as shorthand for older folks. Take, for example, this article in today's New York Times: The Boys in the Band are in AARP.
"The classic American midlife crisis has found a new outlet: garage-band rock ’n’ roll. Baby boomers across the country — mostly middle-aged dads who never quite outgrew an obsession with the music of their youth — are cranking up their amps and living their rock ’n’ roll fantasies."
Make sure to visit the Times article and listen to the bands, including the Tennyson 7, the Alter Ego, and the Wildcats.
It's always fun to deconstruct these references, and see if there's any sly disrespect, or whether AARP is being used simply as a shorthand reference for people over 50. Also, it would be interesting to track the mentions to find out if AARP's campaign to represent folks at the younger end of the spectrum is taking root.
What do you think?
"The classic American midlife crisis has found a new outlet: garage-band rock ’n’ roll. Baby boomers across the country — mostly middle-aged dads who never quite outgrew an obsession with the music of their youth — are cranking up their amps and living their rock ’n’ roll fantasies."
Make sure to visit the Times article and listen to the bands, including the Tennyson 7, the Alter Ego, and the Wildcats.
It's always fun to deconstruct these references, and see if there's any sly disrespect, or whether AARP is being used simply as a shorthand reference for people over 50. Also, it would be interesting to track the mentions to find out if AARP's campaign to represent folks at the younger end of the spectrum is taking root.
What do you think?


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